INFOGRAPHIC
The big change is the smaller,
numerous projects will replace
the mega gambles of the
past.
The challenge is a new, better,
faster, easier, cheaper way of
production.
Soft, Fluffy – Storing your
creative content in the
cloud just sounds so right,
pure … until you actually
drive by one of their
storage facilities.
The answer … do it all in the
cloud.
The selling proposition is
simple; creative people will
be free of the drudgery of
handling all of the workflow
details, so they can focus on
doing their films, TV series,
video shorts, documentaries,
kids' shows, educational
pieces, ads, whatever.
What could go wrong?
Ron Wheeler, Senior Vice
President for Content
Protection and Technology
at Twentieth Century Fox,
said, "In some respects, it
(piracy) is actually getting
worse due to growing
usage of illicit streaming
devices and pirate
services."
And they do it with relative
impunity.
Content Pirates – Being
a content pirate sounds
romantic but the kid in the
hoodie is simply stealing
work from a production
team that did all the hard
work to create something
for people to enjoy and
hopefully, pay for.
Netflix, probably the gold
standard for streaming,
streams more than 125
million hours of TV shows and
movies … per day.
For the Orange is the New
Black premier, they recorded
a minimum of 1.5M illegal
downloads; and for House
of Cards, at least 1M. It
is estimated that the illegal
copies were shared with at
least 10 other screens.
Hulu's highly popular The
Handmaiden's Tale was
downloaded more than 1M
times and sent around the
globe.
According to the Online TV
Piracy Forecasts report,
revenues lost to online piracy
– TV shows and films - will
nearly double to $51.6 billion
between 2016 and 2022.
Lisa Holme, Hulu's head
of content acquisitions,
spins the problem nicely
by saying it is a measure
of how passionate viewers
MacDirectory 41
