40 MacDirectory
INFOGRAPHIC
SAVING CREATIONS:
A few weeks ago, we listened
to the rosy earnings reports
from Microsoft, Alphabet
(Google) and Amazon
crediting the rapid rise in
sales/profits to their cloud
services.
They didn't even give lip
service to Netflix, Hulu, Vimeo,
Amazon Prime, YouTube,
Facebook Video, Disney
Digital, Alibaba, Tencent, ViU
and the thousands of global
streaming services feeding the
insatiable appetite for video
content.
It's hard to believe that as
recently as 2012, over 90
percent of U.S. households
subscribed to cable, satellite
or another pay TV service.
content, anywhere, anytime,
on any screen.
Outlet Options – With the
growth of OTT streaming,
the number of organizations
that need great
fresh, original content has
exploded for today's indie
filmmakers.
Suddenly, filmmakers don't
just have a few sources that
will buy or share the revenue
on creative work. Instead,
they have thousands of
distribution options … some
great, some good, some
marginal, some flakes.
Studios, networks, stations
and advanced streaming
Today, those gatekeepers
are struggling to reinvent
themselves as OTT (over the
top) experts because people
cut, shaved or never had the
pleasure of a cable bill.
GroupM Research reported
that online streaming
content is surpassing linear
scheduled viewing. Bundled
appointment TV has fallen
in more than 14 countries
as folks take control of their
subscription or ad-supported
entertainment.
Networks, streaming
services and aggregators are
dreaming up ways of bulking
up their streaming services
(subscription or ad-supported)
to deliver personalized
services have entered the
playing field historically
dominated by digital
distribution intermediaries.
The filmmaker has the content
and the evolving delivery
options have the infrastructure
to reach the eager viewer and
things are looking up.
All today's filmmaker has to
do is come up with a cool
storyline, creatively shoot/
produce it, handle the myriad
of post-production details
and find a mutually beneficial
distribution plan.
Simple!
The process hasn't changed
… just more options.
BY ANDY MARKEN
CONTENT CREATION IS BEST KEPT WHERE YOU
CAN KEEP AN EYE ON IT
"I mean have you tried... you know... tried ALL the options." –
Lt. Col. Bill Cage, "Edge of Tomorrow," Warner Bros., 2014
