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Adobe Creative Suite

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

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CLOSER LOOK TENBA > WHEN THE GOING GETS TOUGH, THE TOUGH CALL TENBA WORDS BY JONE DEVLIN Professional photographers have a hard life. If they're not on a set trying to get 20 things done in the time it would normally take to do one; they're slogging through mud-covered fields or fighting against Mother Nature just to get that perfect shot. While Tenba can't do anything about the circumstances photographers finds themselves in, they can make sure that the equipment these professionals rely on is safe and secure. MacDirectoryrecently spoke with Peter Waisnor, sales and marketing manager for Tenba , who explained to us that from the very beginning, the company was all about developing efficient products that were able to not just meet but exceed the very high standards of professional photographers. Tenba was started in 1977 by a photographer that built a soft-sided camera bag for his own use. The product was so popular, however, that the gentleman ended up building a business around it. Fast forward a couple of decades, and suddenly the company is dealing with professionals who are doing their jobs using their iMacs and iPads right along with their cameras. Fortunately, this was no problem for Tenba; they quickly designed messenger bags that hold both a camera and a laptop. Best of all, the camera insert is removable, so the bag can easily be converted to a laptop bag on the days when you're not shooting. But the thing that really sets Tenba apart, Waisnor stressed, was the high quality of their products, "We make bags out of really high end materials for professionals. Our angle is that our bags are supposed to last forever." Along with being tough, the bags are also very secure. For instance, if someone needs to grab something, the bag can be opened silently through the top zipper, with no screaming Velcro, and the layout inside is such that users can easily take use them as they are at the first. The shipping case for the Mac Pro tower, meanwhile, has doors on the front and the back so that when the product gets on the set, the user can just open the case doors and go. This design gives the user complete access to the product, while keeping it protected from being banged, bumped, or damaged. Then there is their suitcase model, the Roadie Hybrid, which just looks like a standard carry on with wheels. The difference is that when the user hits an area where wheels aren't the best option, they can simply pull backpack straps out of the side and carry their equipment that way. Another great product is Tenba's Discovery Mini Daypack; a product that Waisnor is especially proud of. "About two years ago when the iPad came out we predicted that fewer people were going to carry their 15 inch laptop with their camera. So we made this great bag that's incredibly slim and lightweight (1.9 pounds) and just big enough for a camera system and an iPad." The Discovery is also a big favorite with hikers, bikers, and outdoor photographers, who what they need without having to show off the contents of the entire bag. But lest you think Tenba only makes items that allow you to carry your camera or iPad from place to place, there's more. For instance, Waisnor spoke proudly of Tenba's shipping cases. Using military grade materials, these cases are designed to be just as safe and secure the 200th time you appreciate having a lightweight pack that provides heavyweight protection for their valuable equipment. So if you are a professional photographer or film maker looking for a way to protect your iPad and your camera, give Tenba a look. The Tenba website also includes the names of local dealers for those who like to shop the old-fashioned way. 85 MacDirectory

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