MacDirectory Magazine

Steiner Creative: Visual Artistry

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

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Page 15 of 115

16 MacDirectory SWITCH YOUR ANDROID AND WINDOWS DEVICES FOR APPLE! Apple brought a tempting offer to those pondering to shift to an iOS device from Android, Windows or BlackBerry devices. The Cupertino-based company expanded its trade-in program to take phones from rival establishments in exchange for credit toward a new iPhone. Apple stated it accepts select Android, Windows Phone and BlackBerry smartphones for credit toward the purchase of an iPhone 5C, 5S, 6 or 6 Plus. The program is similar to the 2013 one in which Apple allowed the users to upgrade to the latest iPhone; only this time it includes other OS devices. Apple also uses its recycling and trade-in program to accept iPads, Macs and, more recently, PCs. Users can avail this trade-in both online and in-store and accepts devices from Samsung, HTC, LG, Microsoft's Nokia and BlackBerry. With this trade-in program Apple aims to boost its sales. At present, the offer is available only in the US, Canada, UK, France, Germany and Italy. Apple, however, stated that it plans to expand the program in other countries, including China. APPLE SEEKS TO EXPAND BATTERY TECH TEAM TO IMPROVE IOS Apple has decided to grow its battery technology team targeting the iOS devices. The tech giant posted the job listings in February, these were directly connected to battery technology, according to AppleInsider. Vacancies include for a hardware manager, a firmware development manager, a battery pack engineering manager, a cell engineer, and an electrical engineer. Some positions are associated with the batteries in MacBooks, other listings such as battery life software engineer, a power analytics engineer, and a software power systems engineer stated a candidate to "able to think of innovative solutions to improve battery life, while always delivering great end user experience." Apple has always faced challenge of good battery life for its iOS devices. Last year's switch to larger iPhone sizes gave new possibilities — while the iPhone 6 lasts around the same time as the iPhone 5s, the extra space inside a 6 Plus allows a battery that can keep the phone running for over a day of normal use. BY VISHKHA SONAWANE APPLE BITES NEWS 1 2 DEPARTMENT

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