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Issue link: https://digital.macdirectory.com/i/1518973
After all, not all advertising – even targeted ads – is created equal. AI is good at gathering information about what you want and don’t want; but really understanding the why is, for the foreseeable future, beyond the grasp of the technology because ultimately, the decision is logical based on illogical/emotional reasons. At times, even the customer doesn’t realize why she/he “wants/needs” the product/service and both sides need the cold/calculated guidance of AI to bring the two parties together. Of course, some folks are like The Girl in Anon when she said, “It's not that I have something to hide. I have nothing I want you to see.” If she really means what she said, she probably watches content from folks who keep her data close to home and use it to develop even more creative stuff to keep connected with them rather than giving it to some aging college kid who is intent on building an ultra-private compound on Maui. It probably won’t be much but … it’ll be the best secure private location your data can buy.