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Issue link: https://digital.macdirectory.com/i/1518973
In a move to greater transparency, Netflix released more of their subscriber/viewer data and the content producers/distributors got busy trying to figure out how in h*** they did what they do so well. But it was the industry’s talent hustlers who dug deeply into the data because they were certain they – OK, their clients – weren’t being paid everything that was due. But as someone said, “The data is good,” and things have been worked out for all concerned and creatives are learning how to work out better contracts that don’t count on huge, long backend payments. The pro-active tech folks (Google, Apple, Amazon, Netflix) got out front of the data collection/usage regulation changes, especially with their use of Gen AI tools; but it hasn’t been easy. To learn – and be effective – AI requires a tremendous amount of personal profile and activity data; and left unchecked/monitored, it functions a lot like some people in an all-you-can-eat buffet with a seemingly insatiable appetite. But the smart organizations have found that less can be more as long as it’s the right data. The great thing – for those of us who think ads are a good thing – is that these streaming and social services will help their advertisers be more efficient and more effective and will help keep subscribers and users happy and connected.