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Optimization, noted that while a united front like this is highly unusual, it also means that the responsible members of the profession feel it is vital that governments around the globe consider establishing guidelines for where/how/when/how AI can be used more than where it is already. Now, we don’t want to cast aspersions at the folks who run your government, but the people here are old, and we mean old. They’re just getting around to figuring out if search engines and social media sites are good/sorta good/bad, how much data they scrape every time you go online and how they use/monetize/share that data. McLennan noted that while U.S. lawmakers are just now starting to address some of the issues, those in the EU are taking more of a progressive step and negotiating AI rules and China has demanded that AI systems adhere to strict censorship rules as a start. Even while these actions/discussions are going on, AI system/program developers are setting up their own guidelines to reassure folks that their products are wholesome and designed to be/do good. Ethical and conscientious developers are rushing to move generative AI products and tools into mainstream, organizations such as those in the entertainment industry. The goal is to streamline, improve and enhance products such as movies and shows to attract more of their target and peripheral audiences.