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Issue link: https://digital.macdirectory.com/i/1513481
Adobe Max 2023 The Year of the Firefly By Ric Getter | Images courtesy of Ric Getter Once again, one of the largest and most diverse groups of creative people from around the world gathered at the Los Angeles Convention Center and far more watched and participated online. Adobe MAX 2023 gave artists, designers, videographers, photographers and more had the chance to get together in one, often very large, room, grow their knowledge, compare ideas, and get some inspiration for the year ahead. Adobe, in turn, had not only the opportunity to reveal their newest features and provide some of the best available training in their products, but telegraph the direction the company would be in a dynamic and rapidly changing creative marketplace. And ien one way, this year would be uniquely significant. This would be the year of Firefly, Adobe’s branding of its Generative AI efforts, beginning a transformation that would be great of a change to digital art as Photoshop and Illustrator were to the conventional kind. As we would here in the opening keynote, Adobe had no illusions about the direct impacts Gen AI will have on many of the creatives who use their products. But it would go to great lengths to show it was mindful of them and supporting the features with underlying technologies that would help assure their fair, ethical and equitable use. Firefly_notice – Adobe’s new AI alert