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This rumor comes from Jeff Pu, an Apple analyst from Korea. As MacRumors reports, Pu claims that Apple will start to build new AI services in 2024. Not only that, but Jeff Pu believes that Apple will offer a “combination of cloud-based AI and so-called “edge AI,” which involves more on-device data processing. He also says that Apple will take this approach to generative AI seriously to match it with its commitment to privacy. If everything goes according to plan, we could see the first-ever generative AI service from Apple in 2024. With that said, it still might not actually happen. According to another popular Apple analyst, Ming-Chi Kuo, Apple is significantly behind compared to its competition when it comes to artificial intelligence. Still, the company is said to be working on ways to improve Siri so it can work on more complex tasks. While we don’t know if that would necessarily be generative AI, we might at least see some improvements to Apple’s virtual assistant in iOS 18. Are You Ready For “Apple GPT”? Apple working on artificial intelligence isn’t anything new. We’ve heard of the term Apple GPT before to refer to Apple’s tests of generative AI. However, this new leak from Pu gives us some hope that this project might be closer than we think. Still, we’ll have to take all of this with a grain of salt. Apple is well-known for not being the first but trying to be the best at anything it tries, so we’ll have to play the waiting game until Apple GPT is released to the public.