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Issue link: https://digital.macdirectory.com/i/1513481
On Monday, October 30, at Apple’s Scary Fast special event unveiling the all-new MacBook Pro with the M3 family of chips and 24-inch iMac with M3, there was an unseen star of the show working behind the scenes. All of the presenters, locations, and drone footage in the event were filmed using iPhone 15 Pro Max, the preferred smartphone for creative pros and filmmakers. Led by documentary film director Brian Oakes, known for the award-winning Jim: The James Foley Story and Living with Lincoln, Scary Fast put iPhone 15 Pro Max right in the middle of the action. The iPhone 15 Pro Max camera system offers the best video in a smartphone, with its quality rivaling those of professional video cameras. iPhone 15 Pro Max enables creatives to capture in ProRes up to 4K60 fps to an external drive with Apple Log encoding, which allows even more detail to be preserved for post-production color grading. iPhone 15 Pro and iPhone 15 Pro Max are also the first smartphones in the world to support the Academy Color Encoding System (ACES), a global standard for color workflows. “We were able to get the same complex shots with iPhone 15 Pro Max,” says Oakes. “Everything is there to be an extension of someone’s vision or personality. The image quality of iPhone definitely democratizes the access.” The production was advised by Apple’s Jon Carr, a Pro Workflow video specialist whose credits include Top Gun: Maverick and Terminator: Dark Fate, and Jeff Wozniak, who has worked on productions including Transformers: Dark of the Moon, Avatar, and Iron Man 2. “This year, iPhone 15 Pro Max was supercharged with the ability to record ProRes to an external drive, and Apple Log, our flavor of a format that all of the very high-end digital cameras shoot,” says Wozniak. “It’s pretty amazing how you can put this in the hands of someone who’s a professional director and they don’t have to change their equipment — they don’t have to change any of the things that they always do,” adds Carr. Capturing footage with multiple iPhone 15 Pro Max devices, the team utilized the integration between iPhone 15 Pro, the Blackmagic Camera app, and Tentacle Sync, showcasing the true power of the Apple ecosystem. Connected via Bluetooth, Tentacle Sync drives timecode and enables all devices on set — including Macs and preview screens — to be synced throughout the production. Beastgrip accessories, including cages and rigs, were also used during the production. Here’s how Scary Fast came to life behind the scenes.