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Issue link: https://digital.macdirectory.com/i/1513481
messages that resonate with the target audience. The project gets optimum audience reaction which feeds the satisfaction of everyone on the creative team, produces optimum return on the project’s investment and with the right contracts for everyone on the team gives them the best possible financial return for their work. Other AI tools that will be developed by content folks over time that help them speed, polish and improve their creative work. However really good/great movies/shows require a unique human perspective and emotional depth that only comes from real life experience and creativity. Sure, there are studio bosses, Wall Streeters and stockholders who envision the time when an entire movie/show will be produced by AI but who or what will it appeal to? The project won’t even rationalize, decide as The Monster did in Young Frankenstein when it said, “In my loneliness I decided that if I could not inspire love, which is my deepest hope, I would instead cause fear. I live because this poor half-crazed genius, has given me life.” AI is being touted as an efficiency improver and in the long haul we may find that it delivers on that promise, but will it ever be able to deliver a unique film/show that reaches in and touches all of the human senses? Don’t even bother answering that rhetorical question because generative AI is really data using/modifying data to produce…data. That data will enable creative teams that deliver entertainment that isn’t simply mediocre. Best of all, it will save audiences from suffering through those mediocre movies, shows and ads that studio/organization executives requested, greenlighted and distributed.