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Issue link: https://digital.macdirectory.com/i/1513481
that films “need” to be seen in theaters; only 33 percent of regular folks said they might go to a movie house. Only eight percent said they regularly go while 41 percent rarely attend, and 18 percent simply don’t see a movie in a theater. Problem #1 In addition, people – everywhere – were getting tired of their increasingly expensive TV bundle ($100 - $150/mo.) which may have 500+ “channels” but they only watched five-six. They had to pay them an additional 20 +/- minutes of their viewing time to watch ads rather than the video stories you produced. It was easier for folks to get a divorce than bail on their bundle contract. Streamers just gave people what they wanted… less expensive entertainment solution they could watch on their terms – when, where, screen. Sorta Problem Yes, the d*** tech folks – Google/YouTube, Netflix, Amazon, Apple - came up with the idea of sending content over the internet to viewers around the globe to enjoy on their screen for a “modest” fee. People loved the idea. According to Statista more than 3.5B people around the globe now watch content OTT. By 2027 that number will increase to more than 4.2B.