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Issue link: https://digital.macdirectory.com/i/1505412
about $134.6B to produce content for people and estimates are that this year the content investment will probably decline in a large part due to the various strikes/work stoppages in the US. Theater, TV channel and streamer folks put on a great smile telling the content consumer that everything is great because they have all of the stuff, they need to keep you in your seat staring at the screen. It’s true that the global box office bounced back last year reaching $29B which made the 200,000 theater owners ecstatic, even bullish. Never mind that the increasingly expensive ticket sales were 30 percent below the numbers they raked in during the 2017-2019 period. The 2007 Hollywood hiatus changed the industry’s focus/direction. The 2019/2020 shutdown helped people understand that there’s a lot of different content out there that’s really good, just…different. While theaters will survive yet another hit, but they are the zeitgeists of a period that has passed relegated to the period when superheroes, super directors, superstars reigned when people regularly put their seats in seats to enjoy a pleasant break from the world around them. However, broadcast is history. Cable/pay TV has lost large portions of its audience in developed countries and as emerging countries’ services move from cheap audience capture to profit improvement their numbers will similarly shrink and stabilize. Even WBD’s Zaslav is beginning to doubt his mandate of theatrical window first as his recently announced Max service begins the fight for more subscribers in the Americas and beyond. Today, ninety-three percent of folks in the Americas rely on streaming services for entertainment. According to Statista, the global value is projected to reach $39.25B this year, growing to more than $55.5B by 2027. In addition, the firm estimates there will be more than 3.5B streaming users or nearly half of the worldwide population. Content creators/producers can probably thank/blame Netflix for starting the anytime/anywhere/any screen industry disruption. Technically they weren’t the first streaming video service – that