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Issue link: https://digital.macdirectory.com/i/1505412
fire films/series rather than take a chance on something new, unique, engaging. If they’re one of those folks in the $1-40M income bracket, they probably already use the tools to greenlight decisions. If it’s a hit, they can take full credit for the concept that worked in the theater or on the home screen. If it doesn’t click with the audience, they can always pass the buck and blame the technology. It’s a logical way to CYA and protect that cushy office and huge salary. Okay, so we’re being a little facetious, but industry bosses have more than a passing interest in what Wall Street has currently embraced, especially with the promise of doing what the Street wants studios, networks, streamers to do in the months/years ahead … lower costs and improve profits. “A prolonged strike will undoubtedly have an impact on how quickly studios, networks and streamers could begin using generative AI/ChatGPT,” McLennan observed, “but it won’t mark the end of the need for writers, writing rooms." “The technology will be another good tool that when used in creating and bringing story ideas to life,” he added, “just as computers were exceptional aids for writers to put their ideas, thoughts and emotions on paper when they put down their pens.” Creativity and ingenuity will always be the foundation of the visual stories the industry develops and distributes to a very human audience. When it does begin to be more widely used by video content creators, there’s no reason not to take some sage advice from J. Robert Oppenheimer when he said, “I don't know if we can be trusted with such a weapon. But I have no choice.” But we learned how to harness power, put it to productive uses and even explore the vast universes around us. Right now, generative AI, ChatGPT and the other derivations are extremely interesting technologies we will learn to better use to enhance production, deliver more production efficiencies and create even better/more compelling entertainment.