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helping editors in many phases of post-production,” said McLennan,noting that the AI-enabled post tools can cut down on drudge/redundant work, insert placeholder images, add simple effects, enhance/identify/retrieve footage making it more searchable by shot types, emotional arcs of the characters, scenes, objects, talent and colors. In other words, it can help post pros be more effective, more efficient. “They’re becoming smarter and will become super-useful editing/production tools that will save time in tedious and iterative post-production work along with help editors meet deadlines,” he added. AI can also assist the project team even before the shoot begins. Increasingly, it can help carve through reams of crew names, helping select the best team members for the film or show based on their past success with similar projects. It can also recommend location options based on the storyline, identify issues that might arise and make suggestions that will improve the film/show while staying on budget – time/money. When it comes to actual production AI is increasingly used to optimize camera angles, map lighting and make other technical recommendations that deliver the results and impact producers and cinematographers want without costly reshoots or attempting to make the corrections in post. AI increasingly is a silent partner/assistant that helps the DP (director of photography) on the production set. AI is being used throughout the film/show production industry, including by guild and union folks, who actually create the material for the projects. It helps in corrections, rewrites, suggesting edits and deliver material that can be used by the producer, director, filmmaker and actors. “The operative word,” McLennan said, “is helps. It doesn’t replace creativity, ingenuity, collaboration and the emotional intelligence that’s necessary to turn a bunch of ideas, facts into something that connects, resonates with the viewer.” The writers’ strike – the first since the 100-day strike in 2007 – is about wages, team size and other issues surrounding what is basically a freelance industry where artists move from job to job. With the increase streaming content/services, creatives are seeing shortened seasons and the volatility of films/shows being canceled/replaced to boost subscriptions and viewer interest (this in an area where AI can estimate audience reception and audience mix). Generative AI and products like ChatGPT can do a “decent” job of contributing to the