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Issue link: https://digital.macdirectory.com/i/1505412
there will always be bad people ready to do bad stuff. A growing number of examples have been cited showing how generative AI, ChatGPT, GitHub and derivatives of AI/ML can take over time-consuming, boring tasks and deliver reasonable - sometimes better - results, solutions. For example, during a 60 Minutes segment a few months ago, Demis Hassabis, CEO of DeepMind Technologies, noted, “AI dreamed up a winning chess strategy no human or computer had ever seen before.” Despite uncertainties; generative AI, ChatGP, GitHub and every derivative of AI/ML are integral parts of every company’s earning report. Studios, networks and streamers are aggressively exploring ways they can use the technology to improve the quality and economics of their content development, production, distribution. At the same time, the industry’s unions/guilds are focused on determining how the technology will impact the work, income and future of content creators. “AI is already hard at work assisting industry professionals at every level of filmmaking,” said Allan McLennan, president of 2G Media Optimization. “At NAB, every booth was talking up their generative AI enhancements and at IBC this fall it will be even more prevalent.” “Tools from Adobe, Avid, Blackmagic (DaVinci Resolve) and others are already