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Issue link: https://digital.macdirectory.com/i/1505412
Familiarity Yesterday’s Content is Valuable, Enjoyable--Even Tomorrow By Andy Marken I t’s interesting that Warner Bros CEO David Zaslav rolled out their new streaming service and began the celebration of WB’s centennial in the same week. We know … it could be the poster child for the state of the film/show industry. The industry wants to get back to the “good old days.” It wants to close the door on the ugly missteps of the past couple of years. It needs to get into the new normal as quickly as possible. Content viewers strongly agree. They want to watch the content they are familiar/comfortable with, and they need the new stuff that will excite, entertain them tomorrow. Appointment TV is counting on yesterday’s shows – Night Court, Friends, Baywatch, Big Bang Theory, Dick Wolf’s Chicago, the FBI series and more stuff folks liked yesterday to keep them paying for their cable bundle as long as possible. Except for Netflix, which started the streaming video affair, all of the other services took a familial approach to naming their service – BritBox, DAFilms, Tudou, Bidui, Tencent, Viu, Hotstar, Voot, Pooq, Telstra, Foxtel, Globoplay, Claro and more for the 200+ streamers around the globe. WBD took a slightly different approach. They christened their new streaming service simply Max … the one to watch.