MacDirectory Magazine

Dmitry Marin

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

Issue link: https://digital.macdirectory.com/i/1500862

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of twirling open layers in search of the one property you need to tweak. The demand for video content is soaring. According to a recent eight-country survey by Adobe, doubling over the past two years according to 88% of the respondants, with two thirds predicting the need to increase at least five-fold over the next two. These kinds of productivity-boosters will be needed for creatives to keep up and those just entering the video field to more quickly get up to speed. Though Adobe’s new Generative AI initiative, Firefly, is the source of controversy as well as promise, it too may be essential to satisfy the worlds craving for content. Adobe’s NAB announcements were not quite everything everywhere, but just enough at the right place at the right time. For more information, visit: adobe.com

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