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3. Marking the machine Many of the images produced by generative AI are difficult to distinguish from photographs, and AI-generated video is rapidly improving. This raises the stakes for combating fraud and misinformation. Fake videos of corporate executives could be used to manipulate stock prices, and fake videos of political leaders could be used to spread dangerous misinformation. Farid explained how it’s possible to produce AI-generated photos and video that contain watermarks verifying that they are synthetic. The trick is to produce digital watermarks that can’t be altered or removed. “These watermarks can be baked into the generative AI systems by watermarking all the training data, after which the generated content will contain the same watermark,” he wrote. 4. Flood of ideas For all the legitimate concern about the downsides of generative AI, the tools are proving to be useful for some artists, designers and writers. People in creative fields can use the image generators to quickly sketch out ideas, including unexpected off-the-wall material. Rochester Institute of Technology industrial designer and professor Juan Noguera and his students use tools like DALL-E or Midjourney to produce thousands of images from abstract ideas – a sort of sketchbook on steroids. “Enter any sentence – no matter how crazy – and you’ll receive a set of unique images generated just for you. Want to design a teapot? Here, have 1,000 of them,” he wrote. “While only a small subset of them may be usable as a teapot, they provide a seed of inspiration that the designer can nurture and refine into a finished product.” 5. Shortchanging the creative process However, using AI to produce finished artworks is another matter, according to Nir Eisikovits and Alec Stubbs, philosophers at the Applied Ethics Center at University of Massachusetts Boston. They note that the process of making art is more than just coming up with ideas. The hands-on process of producing something, iterating the process and making refinements – often in the moment in response to audience reactions – are indispensable aspects of creating art, they wrote. “It is the work of making something real and working through its details that carries value, not simply that moment of imagining it,” they wrote. “Artistic works are lauded not merely for the finished product, but for the struggle, the playful interaction and the skillful engagement with the artistic task, all of which carry the artist from the moment of inception to the end result.” Images to the right example keywords (word prompts) used to yield striking and believable images of people who never existed and art created by no one. 1. Amelia Earhart, photo by Olive Cotton (note - this is not an actual photo by Olive Cotton) 2. Natalie Shau style award winning intrinsic detail dreamscape photo-art travel portrait style of a female supermodel wearing stylish summer fashion, sunglasses, and stylized modern long thick hair in a modern hat in a floral beach 3. colorful fractal cityscape, aesthetic scifi cinematic, entire image looks like a face 4. mouse adventurer dressed in a warm overcoat with survival gear on a winters day with snow, steampunk, jean - baptiste monge , anthropomorphic