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Issue link: https://digital.macdirectory.com/i/1500862
Costner and Kelly Reilly, Taylor Sheridan’s creative work, the wide-open beauty of Montana, a desire to go back to what people mistakenly call a better time or a solid mixture of all of these that has drawn a loyalty among viewers whether they’re watching on Peacock (earlier contract deal) or Paramount +. Of course, the uncertainty of Costner returning for the 5th season and who might replace him has only built interest in watching the show. The attention/viewer interest enabled Sheridan to expand the project’s franchise into a very successful set of additional shows. Solid storylines, established actors and excellent production/post work have delivered excellent shows as well as sustained subscription growth. Sustained is the key word because the longer a streaming service keeps a subscriber, the better their ARPU (Average Revenue Per User). Netflix and Disney have expanded their global subscription bases with a steady array of unique content that attracts viewers and keeps them connected; because as we all know, content is king but the subscriber determines how long it will rule. The two content development/delivery organizations are building their brand recognition by being the first place the consumer turns to when he/she/they want films/shows they can sit back and enjoy when, where and how they want. When they find a project that clicks with the viewing public, you know they’ll do the same