MacDirectory Magazine

Dmitry Marin

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

Issue link: https://digital.macdirectory.com/i/1500862

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since they may acquire a film/show from a distributor or production house sometimes located in Korea, Kenya, India, France or other country.. If you heard there’s a great film/show streaming that you’ve gotta see, you go to Netflix and search the library. If you find it, you knew they would have it because they’re the streaming leader. If you don’t find it, you resort to Google search. The problem is even though the best and most image conscious of the 200 plus local, regional and global streaming services are 100 percent focused on adding/retaining subscribers, they spend little to no time/money differentiating themselves from the herd. Even Apple, one of the most well-known brands on the planet with more than 1.5B loyal users, just can’t seem to be taken seriously as a quality content provider. And they try… They rocked the industry last year when Coda surprised everyone by winning three Oscars. Moving forward with Will Smith’s Emancipation – a solid story that needed to be told – did more for Smith than Apple. Their comedy drama Ted Lasso, now in it’s third season, has been highly acclaimed but we haven’t watched one segment because there’s so darn much noise out there for other projects that “we’ve just gotta see!” So, we hop between our core services – those that are our streaming base – and jump in/out of the rest when we’ve seen what we came to see because they’re just a delivery mechanism to the movies/shows we watch. After that? We can’t tell you what the service is, what it stands for, why it’s as good as/better than our core streaming services. If you can’t figure out what the various streaming services stand for, the best thing to do is pick the movies/shows you like, finish watching them and … move on. According to Hub Research’s findings, that seems to be what people are willing to do right now. The report found that: • 41 per cent of the respondents said they signed up for a service to watch a specific show • 57 percent of people ages 16-24 chose a service just because of one show then… • If the respondents aren’t certain, they pick a new show with a character they are familiar with or story line that has interested them in the past. In these instances, services like Tubi and Pluto are appealing to the “casual” viewer • 40 per cent of Hub’s respondents said they would be more inclined to watch a new show in Disney’s Marvel universe • The next three most widely named services were broadcast network streaming spinoffs If you enjoy watching cooking or fixer-upper shows, then Discovery + is on your gotta have streaming service list. If you’re into watching fixer up, remodeling shows, or a seemingly endless series of adventure reality shows, you not only watched the Discovery channel on your pay TV service but it was probably the first streaming service you signed up for when you cut the bundle and kept the broadband service. WBD’s Zaslav headed up Discovery since 2006 and knows the unscripted content is inexpensive to produce and delivers a very loyal – primarily female – market. All of the other stuff he

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