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Cocaine Shark which will probably be so bad it will be good. Next to the widely separated/anticipated sequels like John Wick 4, nothing makes the industry’s prime target market jump into/out of their seats like an even modestly good horror film. Stephen Follows, and other folks who are enamored with horror films, have done an excellent job of gathering/analyzing industry data to give filmmakers a great set of guidelines on the story ideas they have and their chances of turning a profit. His Horror Report, tinyurl.com/2dw65ash, is practically a roadmap to ensuring you’ll not only produce a film people will like but will also provide a great ROI for your second and third big projects. One of the things we’ve noticed about horror films is that they seem to be a lot less gory and mentally disturbing but rather a mild shock/surprise to keep you watching to see what you might miss. As you might expect, few of the more successful horror projects are written/produced with the arts and crafts audience in mind. Follows found that the audiences that really enjoy horror movies are in the 15-35 year-old crowd and generally in the sweet spot of the world’s population--regular working class folks. You know, people like you, us and the billions of others on the planet. Most of the films have a short window in theaters or as Julia Alexander of Parrot Analytics said, “We see the most return in opening weekend box office revenue compared to production budgets." Or perhaps it’s the fact that they are a nice jolt back to ordinary life, getting out, enjoying themselves and forgetting about outside problems at least for a few hours. We don't really care what label shrinks want to put on horror films or how they like to analyze their appeal to people, l Paranorma Activity, Blair Witch Project and Night of the Living Dead are great entertainment. As Dr. Frederick Frankenstein said in Young Frankenstein, “This is a nice boy. This is a good boy. This is a mother's angel. And I want the world to know once and for all, and without any shame, that we love him.” Even if the Academy doesn’t appreciate the boy as much as the audience, theaters certainly do and for the people in the entertainment creation, production and delivery industry, the horror film can pretty reliably turn out to be a movie folks want to see, even if you only have a modest budget. Most important is the fact that there’s an excellent chance it will produce a nice profit for the backers and you. If it really clicks with the audience and a few of the reviewers, you can think seriously about a sequel or six and maybe a spin-off or two. In addition, if you use the right props, costumes and masks, there could be a long-term revenue stream for your retirement.