MacDirectory Magazine

Dmitry Marin

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

Issue link: https://digital.macdirectory.com/i/1500862

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They include Action, Adventure, Animation, Biography, Comedy, Crime, Drama, Family, Fantasy, History, Horror, Music, Musical, Mystery, Romance, Sci-Fi, Sport, Thriller, War and Western. According to Stephen Follows, film industry analyst/educator, horror movies in the Americas have a better chance of making a profit than another genres. He estimates that 53 percent of horror movies that have appeared in theaters the 10 years prior to the pandemic produced profit for everyone involved. When he compared the results with other genre, performance tends to fluctuate but 80 percent of the horror flicks made a profit and even in the worst year, the number fell to only 22 percent. The industry average for the same period was 37 percent across all genres. When you compare horror project results to other genre, westerns – 16 percent might be profitable, black comedies – 28 percent might be profitable, drama – 31 percent could turn a profit and thrillers – 32 percent would be profitable. Which means you really have to s**** up a horror film to not turn a profit. Frankly, we think part of the award selection process should be that the film is making money so the profits can be used to create more films whether it’s in a theater or streamed. Take Jordan Peele’s Nope. They didn’t even give it a second look – simple repeated its title – even though it had a great storyline, cinematography, acting and post work. More importantly, it brought in about $175M compared to a budget of $68M. And Peele isn’t a one-film-wonder. Get Out is one of the few horror genre projects that took home a statue for best screenplay. It cost a mind-boggling $4.5M and grossed more than $255 million, which is a whole lotta popcorn. His other spine tingler, Us, also showed great numbers with the thrill me/chill me crowd. With three solid theatrical and streaming films to his credit, you can be certain Universal will greenlight whatever his next horror flick is. The other film in the genre that didn’t even get a mention was M3GAN.

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