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Issue link: https://digital.macdirectory.com/i/1496181
like Magazine Dreams and The Stroll if for no other reason than to improve our understanding and appreciation of the people and world around us. But we’ll just have to wait and see where our head is at when they’re released. And there were many more good/great projects that came to Sundance from folks who had every confidence their film was worth a theatrical release at best or at worst a slot in a streaming service’s library and they will find an audience based on the quality of the total team’s creative work. Parrot Analytics noted recently that streaming documentaries have increased about 77 percent this past year and consumer demand – social media, peer-to-peer file sharing – has jumped nearly 186 percent. There’s so much good stuff available and sometimes, just sometimes, it’s the marketing budget that gets the audience interested and involved. If we’re lucky, maybe studio and streamer management will do more than simply buy the project, drop the film in the theater or put it in the rotation and wait for the audience to fan the flames. It’s true … it takes a village. The indie film industry needs to survive and thrive and not even a healthy Sundance can do it alone. As Benoit Blanc said in Glass Onion, “I expected complexity. I expected intelligence. I expected a puzzle, a game. But that's not what any of this is.” Perhaps when the Hollywood crowd gets through with its self-congratulatory Oscars popularity party it can focus on the important stuff … getting seats into seats in the theater and at home. We’re patiently waiting for Cirina to finish the doc she has been working on for years because as said… there are good stories that need to be told and deserve to be seen. Now we just have to figure out how to make them important to an audience that has been spoiled by an overabundance of good content and people who are constantly reaching into their pockets to take more of their money because Wall Street thinks they need a greater return for all of their hard work.