MacDirectory Magazine

Ingo Lindmeier

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

Issue link: https://digital.macdirectory.com/i/1496181

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It suggests that “legal” consumption of digital content over the internet actually increased. All we can say it’s 37 pages of BS. First, if they had really “studied” the industry, they would have found that 80 percent of global video pirated materials come from illegal streaming services – Torrent sites. Providing “free” entertainment resulted in more than 230B Torrent viewer visits last year. Statista puts the revenue losses at $50B-plus while Digital TV Research puts the annual global losses between $40 and $97.1B. Those unrealized ticket/subscription sales could have saved thousands of jobs at studios around the globe – including WBD – and enabled studios/streamers in greenlighting/investing in even more great content. We did enjoy a University of Houston marketing study (https://tinyurl.com/bkms5fhk) that the increase in Netflix pirate downloads in the middle east/APAC was due to the fact that the company hadn’t expanded globally as announced several years ago so, Torrent sites stepped in to fill the gap for folks—a pure market opportunity in many ways without the viewer really knowing. Well, guess that’s as good a conclusion to jump to as anything. Of course, Netflix was operating under a handicap … they were trying to be legal which meant negotiating with each country’s government to offer their service to the citizens. Usually, that means committing to developing at least 30+ percent of their content for local consumption. Early on, Hastings and Sandaros (co-CEOs) found that was a good thing because they quickly found that content produced in new regions were

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