MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.
Issue link: https://digital.macdirectory.com/i/1496181
numbers/analysis--done and done. Oh sure, if they’ve had a tentpole or long-running project that has gained a solid following, you know they’ll lean in and develop a prequel, sequel or spin-off. However, they still like to dig into their data box and run all the analytics against the script, shooting, production and post work just to ensure it will attract eyeballs, keep subscribers and attract more folks to sign up for their service. But that’s so old school. Don’t worry, it doesn’t mean that the creative process will be taken over by AI/ML driven by CTV measurement or any of the other automated creative production tools folks are developing/advocating. No, it will still take the delicate touch of writers, cinematographers, actors, producers, editors and hundreds of other experienced professionals to turn a visual story idea into something that will keep people glued to the screen laughing, crying and screaming with programming that is tailored to them. The information/data helps keep seats in seats and keeps bosses from reaching for the Pepto when their bosses text them that they want to see them … now! Sure, some egotistic producers, actors and advertisers can blow off the information assistance. You know who they are - but when no one bothers to watch or respond, it sure bruises his/her self-esteem and street cred. We know Steven Spielberg, Quentin Tarantino, Martin Scorsese, Spike Lee, George Lucas, Kathryn Bigelow, Tim Burton, Jennifer Lawrence, George Clooney, Tom Cruise, Ryan Reynolds, Ryan Gosling, Scarlett Johansson, Brad Pitt, Matt Damon, Will Smith, Samuel L. Jackson, Tyler Perry, Idris Elba, Denzel Washington and hundreds (1000s) of talented creatives around the world want their stuff in theaters. But more than that, they want to get paid for their work. They also want millions of ordinary folks to see their work and talk to other folks about why they’ve gotta see the project … regardless of the screen. So, we asked Allan McLennan, Founder & Head of M&E of PADEM Media Group, if the growth of streaming services meant that the cinema will go the way of pay TV. “Far from it,” he said emphatically, “but it’s in the process of changing … significantly. “Last year’s tentpoles and major projects showed that audiences really wanted to get back to watching some movies in the theater and they have become more selective,” he added. “Films that previously would have been considered ‘sure things’ like Disney Animation’s Strange World and DC’s Black Adam showed respectable