MacDirectory Magazine

Ingo Lindmeier

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

Issue link: https://digital.macdirectory.com/i/1496181

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to iPhone 14 and iPhone 14 Plus. The 5-core GPU enables faster speeds for demanding workloads and even smoother graphics for video apps and high-performance gaming. A15 Bionic also powers camera features like Photonic Engine, Action mode, and Cinematic mode — all while delivering extraordinary battery life and protecting critical privacy and security features like data encryption using the Secure Enclave. The 6-core CPU with two performance and four efficiency cores handles intensive tasks with ease, and the 16-core Neural Engine is capable of 15.8 trillion operations per second, enabling even faster machine learning computations for features in iOS 16 and third-party app experiences. Featuring iOS 16 iOS 16 features the biggest update ever to the Lock Screen, with a multilayered effect that artfully sets subjects of photos in front of the time, widgets that offer information at a glance, and a new wallpaper gallery for inspiration. Focus gets even more powerful with a new way to connect to the Lock Screen and create Focus filters within apps. Live Activities help users stay on top of things that are happening in real time, such as a sports game or ride-share, right from the Lock Screen. In Messages, users can edit a message, undo send, and mark conversations as unread.7 Browsing in Safari gets even safer with passkeys, a next-generation credential that can’t be phished or leaked. Live Text adds the ability to interact with text in video, quickly convert currency, and translate text. Users can also tap and hold on the subject of an image to lift it from the background and place it in apps like Messages. iCloud Shared Photo Library offers a new way to seamlessly share photos with up to six family members. And with Apple Music Sing, users can sing along to their favorite songs with adjustable vocals and real-time lyrics.8 iPhone and the Environment iPhone 14 and iPhone 14 Plus are designed to minimize their impact on the environment, including antenna lines that use upcycled plastic water bottles that have been chemically transformed into a stronger, higher-performance material. In addition to featuring a re-architected internal design that offers improved repairability, iPhone 14 models also use 100 percent recycled rare earth elements in all magnets, including those in MagSafe, and 100 percent recycled tungsten in the Taptic Engine. Both models also include 100 percent recycled tin in the solder of multiple printed circuit boards, and 100 percent recycled gold in the plating of multiple printed circuit boards and in the wire of all cameras. Fiber-based packaging does not use outer plastic wrap, bringing Apple closer to its goal of completely removing plastic from all packaging by 2025. Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to be 100 percent carbon neutral across its entire manufacturing supply chain and all product life cycles. This means that every Apple device sold, from component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will have net-zero climate impact. Pricing and Availability • iPhone 14 and iPhone 14 Plus are currently available in midnight, starlight, (PRODUCT)RED,9 blue, and purple, and will be available in yellow in 128GB, 256GB, and 512GB storage capacities, starting at $799 (US) and $899 (US) respectively. • Customers in Australia, Canada, China, France, Germany, India, Japan, South Korea, the U.K., the U.S., and more than 60 other countries and regions will be able to pre-order iPhone 14 and iPhone 14 Plus in yellow beginning at 5 a.m. PST this Friday, March 10, with availability beginning Tuesday, March 14. • Customers in the U.S. can get iPhone 14 for $799 or $33.29 a month for 24 months before trade-in, and iPhone 14 Plus for $899 or $37.45 a month for 24 months before trade-in from apple.com/store, in the Apple Store app, and at Apple Store locations. iPhone 14 and iPhone 14 Plus are also available through Apple Authorized Resellers and select carriers.10 • Apple offers great ways to save and upgrade to the latest iPhone. Customers can get $200 (US) to $600 (US) in credit when they trade in an iPhone 11 or later11 and upgrade to iPhone 14 at apple.com/store. Or customers can get up to $800 (US) credit on iPhone 14 after trade‑in directly from Apple when they activate it with select U.S. carriers. For eligibility requirements and more details, see apple.com/shop/buy-iphone/carrier-offers. • Emergency SOS via satellite and Find My via satellite are currently available in Canada, France, Germany, Ireland, the U.K., and the U.S., and will be available in Austria, Belgium, Italy, Luxembourg, the Netherlands, and Portugal later this month. The service will be included for free for two years starting at the time of activation of a new iPhone 14 and iPhone 14 Plus.12 • Customers who purchase iPhone 14 and iPhone 14 Plus will receive three free months of Apple Arcade and Apple Fitness+ with a new subscription. • iPhone 14 and iPhone 14 Plus Silicone Cases will be available in four new colors: canary yellow, olive, sky, and iris.

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