MacDirectory Magazine

Karina Vorozheeva

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

Issue link: https://digital.macdirectory.com/i/1488864

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understand the hardware still needs some user improvements like motion sickness, platform accessibility, physical hardware setup, system compatibility, motion control and onboarding. In addition, it needs a lot of software design, development, testing and tweaking to deliver mind-boggling, super-immersive games. According to pixelated friends like Jon Peddie, Jon Peddie Research, and Mark Poppin, BTR (BabelTechReviews) who play, test, analyze VR and other games as well as the tools, technology needed, only a few meet folk’s critical expectations. Many are underdeveloped and overpromised, while most fall into the WTF bucket. But there are people like Chris Milk, CEO of Within, who hasn’t tried to convince folks that VR apps and games are a slam-dunk without the right hardware. That’s probably why Jensen Huang, CEO of Nvidia, has taken a different approach to help designers/developers do it right. After all, the company’s GPUs (graphic processor units) and graphic cards are key power tools for designers, developers, producers, content creators and serious game players. The company’s Omniverse platform, which is being widely used across businesses and industries including entertainment creation doesn’t just promise the virtual world, they’ve developed and made available a growing number of AI tools that will help folks create whatever 3D world’s fertile minds can conjure as well as model your real, physical world. And speaking of physical world, the company is developing a digital version of Earth (E-2) to help predict climate change. Maybe all of those AI and ML tools can even help folks make the changes that are needed to save us from ourselves. Hey, in the virtual world anything is possible! Of course, the premier entertainment company, Disney, has also committed to The Next Great Storytelling Frontier. The company’s Accelerator Program, which will help developers use AR, VR, AI and blockchains to develop solutions that will allow people to interact with their favorite characters, buy NFTs from movies and even be in their movies/shows. The program will help up-and-coming innovative firms by providing time, funding and guidance to develop the next generation of real/virtual entertainment. The once-crisp line between the digital and physical worlds has already begun to blur and there have been a lot of advances made but it will still be a long time before we get “there.” Web3 will take time to be adopted. People and organizations have to come to understand that we’re all learning as we go. It will entail work in all of the areas – projected data, AR, VR, MR and a range of other technical tools that have to be developed, understood and mastered. Meanwhile, companies and industries are making incremental progress delivering engineered solutions for hardware, firmware, middleware and software. Slowly – and sometimes painfully – it will creep into our everyday lives, and we’ll use it without even realizing it’s different but normal. One of the keys for the content creation/production industry is the need for something like the next generation of Epic’s Unreal Engine which will dramatically change the way immersive content is developed, produced and experienced. Then game and video content producers will have to learn –

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