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Issue link: https://digital.macdirectory.com/i/1488864
Zuckerberg believes in the virtual world so much he took a word that has been around forever and said, “this is going to our new face of Facebook.” Then he dropped more than $15B into the company’s Reality Labs venture to make his cumbersome Oculus Rift VR headset real and showed how they were going to perfect the metaverse. On his first pass, he had cute cartoon avatars bobbing around in meetings, at business conferences and doing everything real folks could do face-to-face, but he forgot to give them legs/feet. And like Gantry’s spellbinding pitch, folks ran to buy offices, stores, stuff in the new world. Well yes, he’s having a tough time convincing his own people that they have to come back to the office and work more in the metaverse and you’ll see how great it is. It’s been a tough sell because thinking people ask if they are going to work in this fantastic virtual world why do they have to be in the office? Come on folks, give the bible thumper some slack. If you put on the expensive goggles that “almost” work and squint real hard, you can darn near see it. Don’t get us wrong, there are real world applications for VR – healthcare, technical training; military, police, pilot training; product design; retail/tourism; real estate, architecture, interior design; sports, fitness, wellbeing; and lest we forget, video games. When VR was introduced, industry analysts everywhere said the goggles would change gaming forever and according to Godman Sachs (and other analysts), the mass adoption would overpower the $99B TV market by 2025. Fortunately, there are also some sane, credible people in the industry who