MacDirectory Magazine

Mads Hindhede Svanegaard

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

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Page 33 of 133

Deliver solid ticket sales and things were sorta okay. The same was somewhat true for people who delivered solid Nielsen ratings for their TV shows. Early on TV wasn’t really considered acting rather a place holder until you found a real acting job, but that changed over time when families had those folks come into their homes week after week and they became old friends. Throughout the years, the movie/TV producers, directors, actors and crews drove through the gates of studios that made Hollywood Hollywood – Gaumont – 1895, Pathe – 1896, Nordisk – 1906, Universal – 1912, Paramount – 1912, Disney – 1923, Warner Bros – 1923 and others. Each country in Europe had its own unique studios; and in the early 1900s, the industry was in great shape pioneering technological and content innovations. The advances enabled the European industry to capture up to 60 percent of the U.S. market. Asian cinema - often referred to as East Asia, Southeast Asia, South Asia and similar country segments - were entertainment worlds unto themselves. Well, until the Golden Age which began following WW II when U.S. producers began shooting in remote locations and people around the globe began to enjoy the cult appeal of the Asian projects. Everything was going smoothly with local studios producing films and TV shows for audiences in 195 countries. And when folks lusted for even more variety, the art theaters showed international fare with captions or poorly dubbed soundtracks. Theaters’ initial classless TV ruining the motion picture industry quickly faded and studios found a secondary market for their content libraries – pedal them to TV networks to show them (with ads) to people who would watch them when the TV folks decided they wanted to put them on the schedule. Sure, techie kids have begun watching videos of other kids doing stuff from around the globe for nothing, but it was totally unprofessional and normal people would never stoop to that level. Then, Reed Hastings got tired of paying for the postage to send red envelope DVDs of movies to people to watch at home and in 2007 and he decided Netflix would stream movies and TV shows to subscribers over the Internet. Suddenly, there was a ripple in the universe. Families liked the anytime, any screen viewing and ad-free content. As the Netflix streaming audience grew, another tech company – Amazon – added films and shows to its at-home delivery program. Initially, just another source of income, studios soon realized that going direct to the consumer meant they were closer to their customers than studios were and could make more money so they cut off their content supply.

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