MacDirectory Magazine

Mads Hindhede Svanegaard

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

Issue link: https://digital.macdirectory.com/i/1471136

Contents of this Issue

Navigation

Page 34 of 133

It was a minor inconvenience to the streamers, but they had something studios and TV distributors didn’t…detailed information on what people wanted to watch; and how much time they spent with various content, as well as when, how and where they wanted to enjoy their entertainment. So, they went right to the source, signing contracts directly with the best creators in the industry. Their investments and circulation around the globe grew. Between 2015 and last September, Netflix has produced 2,489 original titles and the second-place streamer had produced 420. The two became great homes for content creators, producers and independent operations. Netflix is now the fourth-largest investor in professional video content ($14B) behind linear TV and theatrical film firms - Comcast ($22.7B), Disney (18.6B) – and Google’s $15B for online content. While ticket sales have continued to slide since 2002, theaters maintained their profits by charging more and concession sales. The magical hold on the content creation world was suddenly in disarray and the lowly streaming folks were suddenly taking away their audiences. The streamers were delivering first-class content that actually deserved trophy honors from film festivals and award contests since they were done by titled producers, directors and actors. People liked them so much they were subscribing to the services. With theaters not providing anything to the studio's bottom line, the majors made the strategic move to sell content to streaming services or start their own direct-to-customer service. And other tech players jumped into the pond – Apple, Tencent, iQIYI, Youku, ALTBalaji, Rakuten, and others with strong online customer bases. In other words, everyone took the leap into the new content world, including one of the telephone guys until they

Articles in this issue

Archives of this issue

view archives of MacDirectory Magazine - Mads Hindhede Svanegaard