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Issue link: https://digital.macdirectory.com/i/1451520
steadily increased its acquisition and creation of great content to entice people to pay for its service and spread the excitement to others around the globe. While Amazon makes most of its money selling and shipping almost anything to people around the globe want in 190 countries, former CEO Jeff Bezos got his start delivering people the content they wanted (books) so, moving into video content wasn’t a huge leap. Born in the digital environment, Netflix knew how to use subscriber data to develop new projects that would keep viewers connected and make it easy for them to tell others why they should watch/binge the new shows/movies. That same data helped Netflix determine when to retire a project and add a new one of the same or different genre with amazing precision. The more data it accumulated, the better the entertainment for present and new subscribers. While Amazon Prime Video is often overlooked by many who focus on the ebbs and flows of the DTC (direct to customer) video industry, Statista estimates that of Amazon Prime’s more than 200M subscribers, 100M are regular Prime Video viewers. By comparison, Netflix has more than 220M global streaming subscribers. Both entertainment providers have churn rates of about 4 percent, significantly lower than the world’s growing roster of