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Issue link: https://digital.macdirectory.com/i/1451520
streaming video providers. While consumers sign up and cancel an average of seven subscription and ad-supported streaming services per household, Netflix and Amazon growth has normalized as its content slates improve. Netflix has consistently invested in new content, steadily contracting with industry A-listers for multiple projects and steadily funding and collaborating on projects around the globe. This year, 80 percent of the organization’s content budget is for originals. As Paul Gray of Omdia noted late last year, initially Linear TV, Pay TV and online all grew slowly and steadily while studios and all of the creative crews were suddenly sidelined. Two years ago, almost overnight, studios and networks around the globe had launched or announced plans for their own DTC service – more than 2400 streamers around the globe, including the U.S.’s biggest hitters. Disney jumped in with both feet with Disney+, ESPN+ (sports), Star+, Hulu (67 percent ownership) and India’s Hotstar. To show it is determined to be a major player in the new arena, the Mouse House has committed $33B this year in programming for Disney+ and Hulu. Warner Bros/HBO/HBO Max have a lot of potential once they become Warner Bros Discovery under the direct management of Discovery’s David Zaslav. However, it will be hampered by