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Issue link: https://digital.macdirectory.com/i/1451520
Nielsen suddenly had no gross households to measure who was watching what, when. Advertisers had no way to barrage consumers. Wall Street had no way of measuring the success of the streamers other than gross growth. Only an idiot -- or financial analyst -- thinks you’re going to consistently increase subscribers 20 percent per quarter. So, they settled on churn (people who switched streamers to watch something new) --a great way to determine if the service was worth the heady multiples the Street’s suits were projecting. Churn has been part of the M&E industry since the beginning. It’s been a crapshoot since the early film days. Sometimes you win and folks really like the stuff. Sometimes people avoid it like the plague. Sometimes, as with Springtime for Hitler, you wonder … What the ****! People go to/watch movies/shows for a lot of different reasons. They like/dislike it for almost any emotional, real reasons influencing anyone who will listen. Acquiring streaming subscribers is a challenge. Retaining them is even tougher. Having a deep, rich library is nice but it’s predictable. Since streaming entered the scene, people clearly said by subscribing and cancelling services that they wanted new content, or they would move on to the other service’s new stuff. To win subscribers, Netflix