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Issue link: https://digital.macdirectory.com/i/1277879
Back when folks were in the office without masks and hollering at each other from six feet away, they talked about the great stuff they watched – depending on their country - on Netflix, Mubi, Acorn.tv, Britbox, Canal+, Hikari, Rakuten, Viu, Baidu, Alibaba, Tencent, Hotstar, Zee 5, Amazon Prime, Salto, MovieStar and the list goes on. But none of that content was on their cable service, and they wanted it too. The second reason was they had kids who really wanted the "new stuff." The younger group has grown up with a screen in their hands so, using their smartphone and/or tablet to stay connected on social media and to their entertainment was natural. Change was happening! "The M&E industry has been going through growing pains over the past few years," Allan McLennan, CEO of PADEM Media Group, said regarding the shift. "Broadband, both fixed and wireless, has become an integral part of our personal and professional connected lives while always on, always available content distribution has been testing the boundaries of local, regional and international business models." "Then the pandemic hit, forcing a hiatus in production of new TV shows and movies around the globe," McLennan continued. "So, studios/content owners with projects in post couldn't afford to wait for people to return to the cinema. They began releasing the work to networks, broadcasters or OTT providers to maintain their product exposer and distribution supply chain as well as their cashflow while weighing the pros and cons regarding how future theatrical releases would play out."