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Creating Stargate Studios' "ThruView" VFX facility Stargate Studios is also utilizing a wide range of Blackmagic Design products as part of "ThruView," the company's cutting edge, proprietary real time virtual production system. According to Stargate Studios' founder and award winning VFX creator Sam Nicholson, ASC, "Real time virtual production, which uses a combination of photographic and computer generated assets, will become the new norm as processors get faster, memory deeper and large scale LED displays become more affordable and more durable. Virtual production offers a practical solution to the challenging production situation we are currently facing. It is much easier to bring the location to a production than move an entire production to remote locations. That said, it is important to remember that virtual production is not for every production. It requires a much more diligent preproduction process to acquire your creative assets and test the specific technologies you will be using in principal photography." But despite the caution, Nicholson feels strongly that the industry is headed firmly in the direction of virtual production, and that "ThruView" is positioned to answer that call. "Ultimately, I do feel it will replace approximately 50% of global green screen shooting in the next few years. Our system is ideal because it works and, thanks to Blackmagic Design's components, it can be offered at a reasonable price. Because no matter how good a piece of hardware is, it's not good if you can't afford it."