MacDirectory Magazine

Sam Nassour

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

Issue link: https://digital.macdirectory.com/i/1256627

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In fact, the damn bug threw the whole theatrical exclusivity buffer (usually 90 days) thingie under the bus. Universal fired the first shot that BC ain't coming back by announcing that Trolls World Tour was going straight to streaming. Not to be outdone: - Paramount sold The Lovebirds to Netflix. - Disney passed the word that Artemis Fowl could be seen on your local Disney + channel. - STX dropped My Spy on Amazon Of course, Fast & Furious 9 and Minions aren't expected to blow the doors off the theaters- -especially since Secret Life of Pets 2, Lego Movie, Angry Birds 2 couldn't suck seats into seats. And the rest of the year – even with killer content – doesn't look that hot. Oh sure, some folks say no one will want to pay $20 to watch Trolls on their screen. But, some really smart kid is going to say (well, never mind) but she/he will ultimately figure out their real cinema cost … including concession stuff. As our son said, "It's a freakin bargain, dude!" We realize GCF (Global Cinema Foundation) and NATO (National Association of Theater Owners) are putting up a strong front on how the cinema industry is going to bounce back stronger than ever when the pandemic passes. Sorry, it's going to be a long, painful process … even if admittance is free! Sure, humans (in fact, all life forms) need communal activity – one of the strong benefits of going to a movie – to survive, thrive. And the country's cinema chain owners are certainly doing their part to assure/reassure the public that enjoying a movie is not only a great way to relax and enjoy themselves for a few hours, it's actually going to be better than ever. The theater is actually cleaner than ever because they will be painstakingly gone over with every detail of viewer safety/ comfort in mind. However, paying a bundle to be in a dark room with 50-100 complete strangers, have never met and will probably never encounter again is something that will take time … lots and lots of time. Not even Freddy Kruger, Jason, the walking dead, alien or terminator are that ready to put their seat in a seat. Why risk it? The minute they can return, theater chains will swing open their doors and invite folks back with crossed fingers. Of course, that takes breathtaking content – not really there – along with some exclusivity and maybe a bigger cut of the gate (?). Yeah, right! Want to go out for your entertainment for the evening? Do what thousands of lucky folks did around the country and rediscover the drive-in theater. Holy cow, they do still exist!

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