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Issue link: https://digital.macdirectory.com/i/1256627
They – like everyone in the creation/production industry – have to start almost from the beginning. They have to budget (time, money) development; review what has been done and determine what can be saved, what has to be redone; bring the crew back and unfortunately, determine which positions are now "open" and move as quickly as possible from raw data to final cut. All of the content will be carefully reviewed by officials before it can be shown. Approval of foreign-made films for local viewing have to be approved by state-owned China Film Group and that … takes time. In other words, the pantry was empty. Theater owners had to rely on the re-release of past films – The Wandering Earth, Green Book, Capernaum and a few others. They didn't pack houses the first time around; and even with added precautions like cleaning the theater before and after every showing, people stayed away … in droves. Assuming that the films being shown were absolutely the best video story ever told and could only be enjoyed/appreciated by experiencing it in a technically balanced audio/video environment, people should have been hungry to get out and enjoy something different. When the stuff goes to the cinemas, management wants to keep most of the revenue rather than compensate rights holders until they got healthy again. Chinese theater chains - large and small - also expect to have insurance to cover losses in case someone claims she/he got sick while in the cinema. Aaahhh … ferget it! Folks stayed away before and they will now because: - It has become natural to watch a movie on impulse when we carve out some escapism downtime. - Going to the theatre is a planned event. - An evening at the movies costs about $100 for two of us – tickets, popcorn, soft drinks, empty calories – Dots, Good n Plenty, Milk Duds, Raisinets, Jujubes, Skittles, Sweetarts and stuff no one should eat. No matter how much you clean it, there's going to be something spook y about going into a dark room with socially distanced strangers. It's hard to justify going back to the AC (after Covid-19) way of life to rush back to the theater to catch the latest and greatest the film industry has to offer. Lots of the studios read the writing on the balance sheet as well and said, "Hey, let's follow the eyeballs, and the money, because even in BC (before Covid-19), it was slipping anyway." You certainly can't blame the studios or content creators. They've been pushing out projects as fast as possible. In fact, they had a ton (O.K., a bunch) of real good stuff they wanted to monetize as quickly as possible until the pandemic slammed the cinemas doors shut so, they had to quickly find a new way to reach folks.