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Issue link: https://digital.macdirectory.com/i/1190434
for smaller or regional firms ," he continued . "For example, a regional or country-specific cosmetic can be placed and replaced on the vanity for two or dozens of individual show viewers who may like or prefer a different brand, so each person sees a different brand message," he commented. "The brand is integrated into the scene reinforcing the message to the consumer. It's done quickly, effectively, efficiently and everyone is happy. "In addition, everyone wins, including the content owner and the streamer," he added. That's a much better use of all the measurement data that has been gathered and a significantly better UX (user experience). Think about it. No more seeing the same ad 10 times in an hour when you're not even remotely interested in the product. No major upfront commitment by the advertiser on content that may or may not be of interest to your target audience. No more investment in a generic message that sorta', kinda' appeals to the broad market. Instead, tailored/personalized ads that blend perfectly with the content the individual is watching … one person at a time. Now that's what we're talkin' about! All of the pieces are finally falling into place. Now we have an almost endless array of streaming content from which people can select what they want to watch, when they want to watch it, where they want to watch it that suits them and their moods/needs at that specific time. All paid for and delivered by brands and programmatic ads that meet the individual's interest levels. No more budget wastage for marketers; and more importantly, no more wasting of our ultra- valuable time watching a deck of 10-15 ads every 15 minutes that we have absolutely no interest in watching. The transition to streaming content finally makes so much sense that even Dan Draper got the message when he said, "Change is neither good nor bad. It simply is."