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Issue link: https://digital.macdirectory.com/i/1190434
In fact, they noted that AVOD revenues will increase by $34 billion between 2018 and 2024 to reach $56 billion. Tubi, Pluto, Xiao, Vudu (pre-installed in T Vs from Walmart) Crackle and other " free" services are enjoying excellent growth; and there are other services ready to join the foray to deliver ad - supported any where, any time, any screen entertainment . That's why so many marketers and agencies gravitated so quickly to programmatic "TV" ad buying so they could quasi manage their digital ad buys. Programmatic advertising is one of the fastest-growing areas in digital marketing. The total spent on programmatic is estimated to cross 84 percent of all ad spending. What's not to like? Instead of negotiating with a salesperson, programmatic advertising uses software to procure ad space. Once the space has been acquired, marketers bid to serve up their ads to the people they want to reach. It's all so clean … analytic … programmatic. All the work has been eliminated. It must be good because there are hundreds of players out there including the industry heavyweights AdRoll, Match2One, Choozle and PocketMath. At this year's IBC, we wanted to gain a better understanding of solutions such as programmatic ad delivery services that were helping marketers (and indirectly, consumers) deliver the types of ads people are receptive to, don't mind viewing and maybe even buy the product/service while watching their movies/TV shows. Just as viewing entertainment has changed, T V advertising has made giant strides since Bulova ran a simple black- and -white picture of the U. S. flag with a clock face before a national baseball game broadcast back in 1941 . The ad, which ran for 10 seconds, was accompanied by a voiceover that stated, "America runs on Bulova time." Simple, effective. And for a lousy $9 Bulova sent an uncluttered brand message to their core audience – only wealthy folks owned TVs back then. Fast forward to today and jeezz, everyone has a screen; so reaching the wealthy or the kid interested in getting a new iPhone or the person who wants to buy treats for her dog has become more complex and expensive.