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Issue link: https://digital.macdirectory.com/i/1190434
the diversified media companies, we're competing with the telecom operators, we're competing with the Internet companies. We're all in each other's spaces. We're all customers of each other. We're all competitors with each other." Yep … one big family. No, we didn't say happy family because everyone wants a bigger chunk of the pie. That's probably why AT&T is telling folks they're already the 5G winner with their 5G E (eventually) service. It feels an awful lot like 4G LTE (long- term evolution) which is actually pretty darn good streaming (little latency) without the 5G upcharge. To double down, they dropped $85.4B for TimesWarner and told the HBO folks they needed to focus more on quantity of content than quality. To start getting some of their money back, they're working on a variety of different streaming content pricing options and shareholders "suggested" they dump DirecTV. AT&T has fewer options than viewers do though because consumers can choose from AVOD (ad), SVOD (subscription), TVOD (transaction) services from media companies (Disney +, CBS All Access) and tech companies (Apple TV +, Amazon Prime) as well as the vMVPD (virtual multi-video programming distributors). One of the most intriguing vMVPD to us is YouTube. YouTube already has more than 2B users, so all CEO Susan Wojcicki's team has to do is convince a generation that is growing up on YouTube – regardless of the screen – that "we're the first place you go for your videos so stick around and Ready for Tomorrow – Even though 5G is only just being tested and rolled out in target locations around the globe, the potential is looking bright--especially when 4G LTE can fill the gap until 5G arrives. In addition, more advanced codecs will improve bandwidth conservation so people can stream content flawlessly until tomorrow arrives. HetNet Coming – While the cost of streaming over 5G to your smartphone is yet to be determined (you can bet it will be higher than today), Cisco's CTO Dave Ward told folks 4K streaming can succeed because there will be an economical streaming alternative – Wi-Fi 6. It was a great presentation on explaining the streaming roadmap and yes, a cool shirt.