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MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

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Page 43 of 121

poor/non-existent management/ people skills, focusing on frills instead of the product or simply coming face-to-face with the stark brutality of business. When this happens, they crash/ burn. Or, they simply lose interest. More money will not solve any of these problems — it only contributes to them. With the whole unicorn phenomenon, there will be lots of unicorpses! Ideas are a dime a dozen; the difference is in the execution. The best entrepreneur is one who is passionate about solving real problems. As Steve Jobs once said, "The people who are crazy enough to think they can change the world are the ones who do." Of course, it doesn't work all the time. For example, consider the fact that -- you woke up on a Casper mattress, hailed a Lyft to get to your desk at WeWork, used DoorDash to order lunch to the office, hailed another Lyft home, and had Uber Eats bring you dinner. You spent your entire day interacting with companies that will collectively lose nearly $13 billion this year. Most have never announced, and may never achieve, a profit. As Jordan Belfort noted, "I'm not ashamed to admit it: my first time in prison, I was terrified. For a moment, I had forgotten I lived in a world where everything was for sale." Still, there's a lot more satisfaction for the start-up that looks back and can say, "we built this" rather than saying it was all the VCs and underwriters doing … "they did this!"

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