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Issue link: https://digital.macdirectory.com/i/1176476
- All backed by Disney's hellacious marketing machine and a worldwide fanbase that is even bigger than Apple's If Disney signs up as many households as some analysts predict, Iger could be viewed by many as a Mr. Captain Marvel or Iron Man. If the company achieves a more modest subscription base, he could be compared to Thanos. Either way, not bad! Yes, content is king, but the queen for direct-to-consumer streaming services is overall user experience. Netflix learned how to deliver that experience over the past 10+ years. Disney has sworn to deliver a flawless experience outta' the gate. And according to a recent PwC report, UX isn't just important, it's vital. Most of the stuff that goes into delivering that experience is outside the service's – pay-TV, SVOD, AVOD, sports/entertainment – control … the delivery infrastructure. We think our family is fairly normal – at least for a Silicon Valley family. At the end of the day, we don't have a movie/show we've just gotta' watch or life will never be the same. Some folks say they only subscribe to the services that have new, original content; but if we've never seen the stuff, then it's new, original to us. So, when we go to our screen, we choose one of the services we have on our list – sorta' like you know, the old cable days. Then we scroll the show/movie list, check out the titles and plot lines and after scanning a few, hit the play key. BAM! we're on the one the wife wants to watch. Double BAM! the entertainment begins. If it doesn't begin quick like a bunny, or in a very reasonable time, we are likely to choose one of our other services and their show. If it happens a couple of times, we'll probably cancel the subscription even if it's an AVOD service. Sure, people sign up for streaming services because of specific shows/movies/ series. They keep the service because they like the shows and the price is right (yes, that includes AVOD when the balance/personalization of ads, entertainment value is acceptable) and it meets their experience expectations. That's the big difference between your old linear, pay- TV and streaming service. Streaming services knew from the outset you have options. To ensure you get the content when you want it, on the screen you want it on; Disney, HBO, Hulu, NBC, CBS, others rely on "invisible" organizations like Akamai, Microsoft, Google and other global CDN (content distribution network) services. Netflix, Disney and other