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Issue link: https://digital.macdirectory.com/i/1176476
Logic says that if 45 percent of the viewers go to an online source, then streaming devices are a great way for people to check their viewing options all in one location. Focusing on doing one thing and doing it well must work because Comscore recently found that Roku has 49 percent of the U.S. streaming box market. Our new fave on the Roku Channel – in addition to our SVOD stuff – is the slightly irreverent Tubi streaming service. In addition to a solid roster of ad-supported content, their marketing is just irreverent enough to appeal to our kids. When Tubi announced they were launching in Australia, we alerted a friend down in Cairns, AU and BAM! he bought into the whole package – loved the idea of really free content viewing and telling the TV service to bugger off. Ma advocating a 12-hour work week is a good thing because the industry is streaming more content. It must be good because more people are watching the stuff. Netflix, HBO, Amazon Prime have been the benchmarks for streaming services developing and releasing good, new content into the world. And doing it week in/week out, month in/month out ain't cheap! Netflix has been loved/despised for paying top dollar to sign up an envious string of big-name showrunners and producers. Not one to be shy, Bezos showed he wanted some of the action (especially the shiny gold statues) by dividing his moonshot investments between Blue Origin (space venture) and what he hopes will be blue sky winning scripts, showrunners, producers and talent. Apple's Cook looked at his P&L statements and saw that he was making a lot more prof it from content (music, books, apps) than gear, so the company put a little money on the table for Apple TV+ showrunners, producers, big names. Face it, $1B in content doesn't go far, so we'll see how Apple lovers respond with their titanium cards. While everyone was running around hiring names, Iger showed the industry it's not nice to tweak the mouse's nose. They have plenty of D2C streaming experience with Hulu and ESPN+; and at their D23 Expo, they unloaded their biggest barrage of content, ideas and "magic" to show they're ready for the newest phase of individual/ family entertainment: