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Issue link: https://digital.macdirectory.com/i/1176476
offering a set of Quark keyboard shortcuts and the ability to open Quark as well as PageMaker files. It had one big benefit: the interface would be easily recognizable to the sizable customer base already familiar with Adobe's Photoshop, Illustrator, and Acrobat. And, of course, Adobe would make working with their file formats especially easy. It was a well-integrated product ecosystem that was growing rapidly in popularity, so even in Quark shops, Adobe software was gaining a greater foothold More importantly, InDesign kept adding the professional tools and workflows that PageMaker had lacked. But to catch up to Quark, Adobe needed something more, and that came from the company's focus on innovation, usability and compatibility. When Mac OS X first shipped in the fall of 2001, InDesign 2.0 was ready and ran natively under Apple's radically new operating system. The flow of new features was relentless and Adobe had a good idea where the market was heading, then drove it there even faster. As early as 2003, InDesign CS added interactivity and media to PDF files, allowing desktop publishers to take on multimedia authoring within what was traditionally a text-and-image medium. This took flight in 2005 with CS5 and the introduction of Adobe's Digital Publishing Suite. Quickly adopted by the likes of National Geographic, Rolling Stone, and Martha Stewart Living, and growing rapidly as more and more publications move to digital alongside of and, in some cases, replacing their