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Issue link: https://digital.macdirectory.com/i/1176476
systems. Samsung's Dex technology is a good example. But he is quick to add that auto manufacturers prefer embedded systems to smartphone technology. Auto manufacturers are already incorporating connectivity and telemetric systems and he believes mos t vehicles will be delivered with embedded system control. "No auto manufacturer wants the consumer to make a car choice based on her or his smartphone," Ivanov said. "At the same time, they want to minimize distractions while the person is in the car while enabling them to take advantage of all of the vehicle's navigation, communication and entertainment and ADAS/autonomous functionalities are delivered," he added. Ivanov noted that countless studies have shown that people use their phones in the car. The goal is to allow them to use the devices in a safer fashion. Manufacturers also want and need an open system that can be quickly, easily and reliably updated. Tesla, Google, and others have historically been racing for years to build the first viable autonomous vehicle capable of navigating all environments without the input of a human driver. Their primary approach has been onboard computers and radar to scan the environment around the vehicle and decide a car's next movement based on the information. Their approach has been an integral part of the tech industry's DNA … move fast, break things, move on. Greg Basich, associate director at market research firm Strategy Analytics, noted that back in early 2018, many in the auto industry were more optimistic, believing that within the next few years engineers would solve the most vexing problems related to enabling vehicles to drive autonomously in a wide range of on-road situations and conditions. They were more confident that there would be a significant number of self- Not Just You – To jump start the AV movement, companies are focused on adding AI and autonomous features to vehicles, which has worked well to date. Now it is time to incorporate the complete driving environment, recognizing that there are other vehicles and people on the roads/streets.