MacDirectory Magazine

Charlie Adlard

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

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percent of Americans believe self-driving cars will be safer than human-operated cars -- and 44 percent say that if a self-driving Lyft car picked them up, they would get in - J.D. Power found that more than a third (39 percent) of consumers were not excited about any self-driving technology and concerns include tech failures (71 percent), risk of a vehicle being hacked (57 percent) and legal liability as a result of a collision (55 percent) Panelists from Daimler, Harman, ARM, Intel, IBM, ATP, Cypress and other hardware/ service providers agreed. They emphasized that it is important to have consumers on the same road and heading in the same direction. Everyone in the industry is working to inform and educate consumers while addressing the growing task of delivering the autonomous vehicle. To control and monitor all of the vehicle's systems ARM, Intel, Nvidia and other processor manufacturers are working closely with auto manufacturers and their partners to capture and process data from every system in the car and surrounding environment. ARM's Neil Werdmuller noted that the automotive systems have to have sensors/ processors and storage that will heterogeneously capture, compute, store, transmit and act upon data. It sounds simple enough until he tells you that a Boeing 787 operates on about 14M lines of code, but a Level 5 AV will require at least 1B lines of code to safely and reliably deal with its moving environment. Requirements include redundant sensor centric systems, sensor fusion (camera, Lidar, etc.), storage of sensor data for AI training, and constant object detection that relies heavily on AI. The data is constantly processed and presented to the car's driver/passengers through the vehicle's infotainment system in the form of clear, concise displays; touch, speech, gesture input devices; player/ radio user content presentation and more--all with ultrafast update cycles. Harman's Ivan Ivanov and Daimler's Michael Hounker noted that many of the vehicle and Tier 1 manufacturers prefer to have embedded systems instead of Google or Apple so they can exercise complete control and guarantee the systems' operation and performance. Ivanov emphasized that it is possible for smartphones to become part of the infotainment

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