MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.
Issue link: https://digital.macdirectory.com/i/1154153
Interactive Malls – Reliable high-speed 5G technology combined with big data, analytics, blockchain and AI technologies will enable retailers to deliver improved customer satisfaction and added reasons to visit stores Hi Tom – Advanced analytic AI technology combined with new high-speed interactive display technology will make it possible for retail and business signage to interact and 'communicate' with people and allow them to get answers to questions they haven't even asked … yet. "For the consumer, ATSC 3.0 is not as well known as 5G, which is being promoted by both carriers and new offerings," he noted. "The industry will need to ramp up its informational/ educational efforts to help people understand how the upgrade will benefit them; as in the foreseeable future, there are really no visible benefits that consumers are likely to experience." "Kids, mom/dad, everyone can visualize the benefit of having their content instantly available on any device, anywhere, anytime," he continued. "So, there's a clear consumer value proposition." But McLennan pointed out that there is still a cloud over whether 5G everywhere can provide telcos with an attractive return on investment in the near future. He reminded us that 5G in the US, for example, will be industrial-first as businesses use the technology to improve productivity while consumer connectivity will be delivered over a longer period and the impact won't be as dramatic as advertised. McLennan added that people in areas with 5G's extra network and low latency won't see that much difference from viewing their video on the current 4G LTE network. Hopefully, the industry will become more realistic regarding the size of the market and the technology's capabilities … soon. Building out a 5G network that can be instantly available to more than 30M homes just in the U.S. will take a considerable amount of time and be extremely expensive. Multiply that by the 195 countries worldwide and it is probable that both high-speed, high-performance technologies will be needed to meet tomorrow's needs. To get even a hint of how 5G can free the creativity of the AV community, you needed to go no further than the entry halls to this year's CES and LG's ultra-impressive display wall. Instant on, instant delivery, instant immersion; 5G will provide AV integrators with the underlying technology to bring organizations and teams together and will enable marketers to get closer and more involved with customers in immersive and augmented encounters. Service providers will enable untethered business opportunities and new means for people to interact and connect. Perhaps nothing was more dramatic of the potential than the breathtaking real-time demonstration of the complete lack of buffer time at this year's MWC (Mobile World Congress). A specialist at the MWC auditorium in Barcelona guides surgeons at a remote hospital in real time Dr. Antonio Maria de Lacy was three miles away from the hospital where he directed his team through a gastrointestinal surgery live and on stage. With sub-millisecond latency, the doctor guided surgeons using a live, real-time 5G video link. Yes, the patient came through with flying colors. The technology opens the