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and plan for the touchy-feely solutions which will emerge in the year and years ahead. 5G technology's promise of dramatically lower latency will enable a new wave of high-speed connectivity and innovations that range from cloud gaming services similar to what Google and Apple have announced, to IoT devices for smart factories and smart cities as well as immersive AR and VR personal, business, marketing applications. Compared with today's 4G, the next-gen 5G standard promises faster speeds of at least 20-fold, instant response times, vastly improved network effciencies and longer device battery life, among other benefits. Mobile operators worldwide are expected to invest more than $160B per year over the next five years to expand and upgrade their networks to deliver fast, seamless instant communications. But officials at GSMA (Groupe Spéciale Mobile Association) caution it will be several years before 5G achieves blanket coverage. Until then, businesses/users will have a combination of 4G, 4G LTE and 5G connectivity. By 2022, Cisco forecasts that 5G's initial impact will be "measurable and significant" with an average speed of 170Mbps (4X today's 4G performance. Industry analysts at Ovum estimate that 2025 will be the tipping point when 57 percent of all global wireless revenues will be generated through 5G. Not to be left out in the cold, traditional broadcasters are advancing their FTTP (fiber to the premise) networks to keep pace with digital advances. The new ATSC 3.0 IP-based standard will leverage the industry's existing infrastructure to meet the speed performance requirements and oŸset the shrinkage of the industry's entertainment delivery business to OTT. Wired Broadband – While the wireless communications industry would like people to forget the last 100 feet of service to the home/business, the cable industry is upgrading gigabit service with ATSC 3.0 to deliver fast, reliable service with an infrastructure that is already in place. At NAB the industry announced that ATSC (Advanced Television Systems Committee) 3.0 will be deployed in more than 40 U.S. markets by 2020 and will be expanded internationally by broadcasters over the next two years. ATSC 3.0 will improve audio/ visual quality for OTA (over the air) signals, enable more targeted marketing messages and provide a very robust multimedia and national/ regional alert system. The enhanced service will power immersive media experiences in public venues, beam OTA TV signals to connected cars and mobile devices and more. Allan McLennan, chief executive of PADEM Media Group, is optimistic about ATSC 3.0's potential for the industry and consumer but added that the cable industry will face a formidable competitor with fixed 5G wireless. Filling Screens – To whet NAB attendees' appetites for brilliant color and clarity of content of all shapes and sizes, LG erected and filled an impressive video display at the recent convention. Combined, 5G technology with new display technology and AV integrators have a lot of options for providing customers with communications, education and entertainment opportunities Dr. on Line 5 – To dramatically highlight the high-speed performance and capabilities of today's 5G technology, MWC attendees watched a surgeon guide every step of an operation being conducted three miles away.