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Issue link: https://digital.macdirectory.com/i/1154153
potential for a new phase of healthcare where advances in data transmission, robotics and AI will improve the quality of care and the way it is delivered. The concept is slowly being rolled out in Japan and China where the countryside is being depopulated but new surgeons and professionals can carry out operations with remote robotics assistance under the watchful eyes of skilled specialists. Less dramatic and more practical organizations can develop 360-degree conferencing using intelligent cameras and omnidirectional microphones so participants have a panoramic view of the entire room and "real" interaction with all of the other participants wherever they are physically located. Remote collaboration suddenly enters a new realm. A wide range of benefits can be achieved by fully implanting AR and VR applications. Architects can take clients through the most minute details of projects with 3D and holographic renderings on the conference table. Serious Shopping While consumers are increasingly using their smartphones for shopping and firms like Alibaba, Amazon and Tencent see major opportunities to increase sales as 5G technology becomes widely available, industry experts expect the technology to keep pace and enhance the relationship of shopping malls, stores and consumers. By incorporating 5G and advanced tech, companies can offer shoppers a unique online/ in-store experience that will attract shoppers. Digital assistants and smart mirrors are already being implemented to give shoppers a 360-degree view of outfits without trying them on; and AR allows them to see clothes on themselves in a range of colors/ patterns without visiting the changing room again and again. Smartphone apps, combined with retailers' deep data and AI technology, will allow shoppers to walk through the mall and obtain personalized suggestions, in-app discounts, reminders and more. The tools are being refined that will make it possible for events like Tom Cruise's visit to a store in Minority Report where he is greeted by name and reminded of his last visit, what he purchased and given informed recommendations. As soon as 5G becomes reliably available in their market areas, AV integrators can take advantage of big data, blockchain, AI, facial recognition and AR/ VR to deliver solutions that will be as natural as it is to pick up and use your smartphone today. The challenge for the AV integrator is to keep up with and understand there is a wide chasm between what some firms are marketing today and reliable deliver y of products/services. It would be nice if you could believe Newt Scamander when he said, "Now there's absolutely nothing for you to worry about." 5G will enable it all and more for the AV industry and its customers. Just don't over promise…it's good but it ain't magic.